What We Should Learn from Cambridge Analytica and Facebook

A wise person once told me that when something is free, it isn’t. Since about 2009, we’ve all grown accustomed to using social media sites like Twitter and Facebook to share our lives, read the news, and keep in touch with friends and relatives. And the most amazing part about this is that you can use these platforms for FREE. …

Active v. Passive in Marketing and Advertising

I’ve always been a big fan of results. When I set out to create a virtual ad agency in 2001, I wanted to make a difference to clients with messages that mobilized audiences. I didn’t want to have to buy media. I was a copywriter/creative director, not a media buyer. I just wanted to create messaging that moved people to …

Free Brand Audit

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When a prospective client approaches us it’s because they think they need a new website, brand, or digital strategy. Most often they do, but before we can accurately determine which, we perform an audit. This comprehensive look at the moving parts within a brand help us make the proper recommendations, and set a plan of action. And for one lucky …

On Branding Bots Versus Human Designers

Guest post by Brandon Uttley of Go For Launch Branding is a becoming a lost art in the age of algorithms and bots. Once upon a time, branding belonged to the realm of high-minded humans—that is to say, humans who were fueled by passion, creativity, curiosity and empathy. Logos weren’t so much designed as born, through a drawn-out, often painful …

How We Identify Prospects

Search Engine

Our prospects are established companies that have old websites. It’s not hard to qualify them, as a trained eye can tell pretty quickly whether a website is SEO compliant. But reaching out to these companies is the trick. How do you politely and tactfully say, “You need a new website.” It’s not unlike seeing a print advertisement then approaching the …

Why Do We Do Business?

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Why do we get up every day and leave our families to work alongside others who are all aspiring to move things forward? Sure, we do it for a paycheck. But at some point most of us realize that our work extends far beyond what we’re paid for it. Our time is invaluable. No amount of money in the world …

5 Ways that Veteran Leadership Shapes Our Company

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Veteran’s Day. In America it’s the one day a year when we honor those willing to serve the nation in the highest order—the defense of our freedom. Two-thirds of Ether consists of military veterans. I was in the US Air Force active duty, and then later in the National Guard, and Nicole was an officer in the US Navy. We …

Thinking Inside the Box

At some point the term “think outside of the box” was adopted by the advertising industry to represent something like “high creative” thinking. And I’ve never understood it. If my job is to solve problems using creative thinking, then I need a foundation of truth to base the rationale for the thinking. If A and B, then C. Over the …

Truth, Authenticity, & Transparency in Marketing

I once worked for a guy who was famous for saying, “Always tell the truth, there’s less to remember.” About ten years after working with him I read somewhere that he ended up in prison for fraud. That’s funny. Nonetheless, “Always tell the truth there’s less to remember” has been a cornerstone of my life over the years. The truth …