Stan Greenspon Center
Challenge: For this project we were tasked with creating a sub-brand of Queens University of Charlotte for the Stan Greenspon Center for Peace and Social Justice. The Center wanted a robust stand-alone website, with an identifiable brand, that was in accordance with the mothership brand. The idea was to have a website that was easy to administer, scaled to their needs, and ranked well.
Solution: After a thorough audit, we built the website on a clean server with a modern theme that could grow with the brand. We built the site aesthetic to the Queens University specifications, and added customization so that it didn’t feel like a direct offshoot. We also fine-tuned their value proposition with a narrative that captured the Center’s mission and tied it back to the reader’s lives. Finally, we ensured that the site had the most compliant SEO possible for ranking.
Result: Great site. Happy client. And after only a few months, they’re ranking high on Google for their desired key phrases.
Note: This was a great project that we’re proud to be a part of. It’s not every day that you get to help change the world for the better. Visit their site here.
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