Thinking Inside the Box

At some point the term “think outside of the box” was adopted by the advertising industry to represent something like “high creative” thinking. And I’ve never understood it. If my job is to solve problems using creative thinking, then I need a foundation of truth to base the rationale for the thinking. If A and B, then C. Over the …

Truth, Authenticity, & Transparency in Marketing

I once worked for a guy who was famous for saying, “Always tell the truth, there’s less to remember.” About ten years after working with him I read somewhere that he ended up in prison for fraud. That’s funny. Nonetheless, “Always tell the truth there’s less to remember” has been a cornerstone of my life over the years. The truth …