A scriptorium was a room where monks copied manuscripts. It’s also an enterprise content strategy consultancy located in Durham, NC. They hired us to update their logo, brand identity, and website.
It was a bit of a challenge. Their legacy logo was a photograph of an owl’s head. The thinking behind using an owl was that owls are smart and powerful animals–attributes that Scriptorium successfully aligned with their brand over the past two decades.
Every project at Ether is custom. So I got busy doing my background research only to discover that owls and eagles are some of the most illustrated and stylized animals on the planet. Just Google ‘owl illustrations,’ and you’ll see for yourself how much humans love to draw owls. There are literally millions of owls on the internet. And we needed an owl.
One of our goals at Ether’s is to find the unique iconic visual real estate for a company to occupy. This process involves locking an icon with a company name in a way that gives the brand exclusive ownership over an idea. This is the difference between a custom logo and clipart. Clipart can be beautiful, but it’s never really locked to a brand’s DNA. Target audiences know value, and remember authenticity.
Even though it exists in the world of owls, it stands apart–because it’s part of the brand’s DNA.
Check out the Scriptorium case study for more information about this project.You want one?