On Branding Bots Versus Human Designers

Guest post by Brandon Uttley of Go For Launch Branding is a becoming a lost art in the age of algorithms and bots. Once upon a time, branding belonged to the realm of high-minded humans—that is to say, humans who were fueled by passion, creativity, curiosity and empathy. Logos weren’t so much designed as born, through a drawn-out, often painful …

How We Identify Prospects

Search Engine

Our prospects are established companies that have old websites. It’s not hard to qualify them, as a trained eye can tell pretty quickly whether a website is SEO compliant. But reaching out to these companies is the trick. How do you politely and tactfully say, “You need a new website.” It’s not unlike seeing a print advertisement then approaching the …

Why Do We Do Business?

Knot

Why do we get up every day and leave our families to work alongside others who are all aspiring to move things forward? Sure, we do it for a paycheck. But at some point most of us realize that our work extends far beyond what we’re paid for it. Our time is invaluable. No amount of money in the world …