Truth, Authenticity, & Transparency in Marketing

I once worked for a guy who was famous for saying, “Always tell the truth, there’s less to remember.” About ten years after working with him I read somewhere that he ended up in prison for fraud. That’s funny. Nonetheless, “Always tell the truth there’s less to remember” has been a cornerstone of my life over the years. The truth …

Should Brands Get Political?

Politics and branding

Checking out my Facebook news feed today, I had one friend complaining that he was going to cancel his NFL Sunday Ticket because some NFL players were protesting by kneeling or locking arms during the National Anthem. I had another friend ask for liberal contractor recommendations because she said she didn’t feel comfortable giving a large amount of work to …

The Best Advertising is the Truth

truth in Advertising

When I first got into the ad biz in the 90s, I had visions of Darren Stephens and Larry Tate conjuring ways to get their clients to agree to crazy concepts that may or may not even be true. After all, I grew up in the days of Marlboro billboards. Advertising wasn’t about the truth, it was about sales. So …

The Story of Ether

My name is Jim Mitchem. I’m a writer and one of the founders of Out of the Ether.  We thought it was best that I wrote this post because it’s pretty long, and gets a little weird in places. I met Jeff Sutthoff, the other founder and our chief designer, as the result of an ad I ran in 2001. …