What We Should Learn from Cambridge Analytica and Facebook

A wise person once told me that when something is free, it isn’t. Since about 2009, we’ve all grown accustomed to using social media sites like Twitter and Facebook to share our lives, read the news, and keep in touch with friends and relatives. And the most amazing part about this is that you can use these platforms for FREE. …

Active v. Passive in Marketing and Advertising

I’ve always been a big fan of results. When I set out to create a virtual ad agency in 2001, I wanted to make a difference to clients with messages that mobilized audiences. I didn’t want to have to buy media. I was a copywriter/creative director, not a media buyer. I just wanted to create messaging that moved people to …

Free Brand Audit

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When a prospective client approaches us it’s because they think they need a new website, brand, or digital strategy. Most often they do, but before we can accurately determine which, we perform an audit. This comprehensive look at the moving parts within a brand help us make the proper recommendations, and set a plan of action. And for one lucky …

Why Do We Do Business?

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Why do we get up every day and leave our families to work alongside others who are all aspiring to move things forward? Sure, we do it for a paycheck. But at some point most of us realize that our work extends far beyond what we’re paid for it. Our time is invaluable. No amount of money in the world …