On Branding Bots Versus Human Designers

Guest post by Brandon Uttley of Go For Launch Branding is a becoming a lost art in the age of algorithms and bots. Once upon a time, branding belonged to the realm of high-minded humans—that is to say, humans who were fueled by passion, creativity, curiosity and empathy. Logos weren’t so much designed as born, through a drawn-out, often painful …