How We Identify Prospects

Search Engine

Our prospects are established companies that have old websites. It’s not hard to qualify them, as a trained eye can tell pretty quickly whether a website is SEO compliant. But reaching out to these companies is the trick. How do you politely and tactfully say, “You need a new website.” It’s not unlike seeing a print advertisement then approaching the …

Truth, Authenticity, & Transparency in Marketing

I once worked for a guy who was famous for saying, “Always tell the truth, there’s less to remember.” About ten years after working with him I read somewhere that he ended up in prison for fraud. That’s funny. Nonetheless, “Always tell the truth there’s less to remember” has been a cornerstone of my life over the years. The truth …