Your Website is Your Most Important Marketing Element

What’s the first thing you do when you need a part for your car or a cake for a party? You turn to Google. What’s the first thing you do when someone recommends a company to you? You Google it, then you visit the website. That’s what you do. That’s what we all do. And it’s not going to change …

What We Should Learn from Cambridge Analytica and Facebook

A wise person once told me that when something is free, it isn’t. Since about 2009, we’ve all grown accustomed to using social media sites like Twitter and Facebook to share our lives, read the news, and keep in touch with friends and relatives. And the most amazing part about this is that you can use these platforms for FREE. …

How We Identify Prospects

Search Engine

Our prospects are established companies that have old websites. It’s not hard to qualify them, as a trained eye can tell pretty quickly whether a website is SEO compliant. But reaching out to these companies is the trick. How do you politely and tactfully say, “You need a new website.” It’s not unlike seeing a print advertisement then approaching the …