Challenge: A successful company was approaching their 20th year in business. They had an outstanding reputation within their sector, but saw an opportunity to gain market share by repositioning their value proposition with a brand refresh and new website.
Solution: With 20 years to draw from, telling the brand’s success story was the easy part. The tough part was deciding what type of content to share on the website, and rebranding a company with such strong credibility. We focused on their core offering–helping companies turn fragmented content into valuable business assets.
Result: Very happy clients with a refreshed brand and new website ready to take on the world.
Note: Scriptorium, The Content Strategy Experts, relaunched their brand and website in January, 2017. You can visit them here.