How We Help
We offer a range of services designed to elevate your brand and online presence. We can typically complete a project that includes all of these components within 12 weeks.
You Need to Know
No two companies are the same. Nor are the marketing needs of any two companies the same. The first step in any project we undertake is to perform a thorough audit of the company, its communication channels, brand history, the market sector, audience types, and more. For clients who aren’t ready to commit to a brand or website refresh, we offer a consulting level product based on this audit. Our Criteria Report helps you understand where your company fits into the digital landscape, how the brand and website can be improved, which digital tactics can yield the best results, and more. *We also offer a website-only audit, which helps determine what (if any) changes are necessary to rank higher.
Timeline: 2 weeks
The Heart of a Company
Nike. Apple. Disney. These are some of the world’s great brands.
You are not one of these companies. You do not have the budget to advertise like these companies. You’re different. Unique. And you have unique needs.
You do, however, have the opportunity to build your brand on the same principles as the iconic brands we all know. And, as with every great brand, success starts with you.
One thing that all successful companies have in common is a product or service that people want. We don’t control that. You do.
Another thing that successful companies share are memorable branding elements that resonate with an audience. From the Apple logo, to “Just do it.”, to Mickey’s red suspenders, these branding elements are memorable. Yours can (and should) be just as memorable.
Whether it’s building a brand from the ground up, or refreshing an existing brand, we create solutions that resonate with an audience.
To us, branding is more than a logo, tagline, and color palette. It’s capturing the essence of an organization. The brand DNA. And then positioning this Truth in a meaningful way so that audiences take action.
Timeline: 2-3 weeks
The Hub of Communications
We’ve been around long enough to remember when brands questioned whether they even needed a website.
Seems strange, right? Proof that things move pretty fast.
Websites not only legitimize a brand, they serve as the hub of all digital communications. But technology is constantly evolving, and what might have been a relevant site a few years ago is likely archaic by today’s standards.
From selling product, to growing a database, to ranking higher in Google, websites are the core element of modern marketing. Which is to say that next to having a great product or service, and resonant branding, your site is the most important thing.
We build beautiful and functional websites that are SEO-compliant, mobile responsive, integrate with your database, and scale with you. But most importantly, the sites we create help tell your brand’s story so that visitors want to learn more–and take action.
Because, in spite of everything else changing in this business, getting your audience to take favorable action is still the core function of advertising.
Timeline: 3-4 weeks
You have a great product/service. You’ve developed a strong brand. You’ve built a smart website that tells your story. Now what?
Now you put it all into action.
A lot has changed in marketing since the glory days of hiring an ad agency to put your message on the radio, on billboards, and in direct mail. Specifically, for most companies these things aren’t as important as they once were. We’ll guide you through the digital landscape with a focus on creating, publishing, and distributing the kind of content that gets your audience talking, while also appealing to the search engines for rank and positioning.
Brands capture the essence of your company. Websites are the digital communications hub. Smart strategies drive traffic to your website and brand. And website traffic directly influences sales.
The strategies we create are developed for your specific goals. From content development to database management to digital advertising, our strategies generate results. We also include the tools necessary to monitor performance and track ROI.
Timeline: 1-2 weeks
Where Rubber Meets Road
Our training program ensures that the right people within your organization understand how to keep the brand moving forward. From building a social media plan to understanding analytics, you’ll have the know-how to efficiently manage your digital strategy in house.
Timeline: 1 week